Yes. I said it, “YOUR BOOK LAUNCH DOES NOT MATTER!”
Think of it like this if you compared your book launch to a wedding you could arguably say that the wedding day isn’t the most important day in a marriage. It is a BIG day it is the day you become husband and wife, or wife and wife, or husband and husband. Your launch day, well the first time you launch, is the day you become a published author.
The wedding is just a big production or small that leaves no lasting impact on the marriage. (Well unless one of you cheats at the reception.) The launch is the exact same. Not everyone has 1000s of contacts on their opt-in list. I would actually argue to say out of the 15,000 books published a day on Amazon only 1% has that many contacts. This would be like saying just because you didn’t have over 250 people at your wedding your marriage is going to fail.
When I started working with authors, I was asked about helping them prepare for their launch. Out of all the authors, I have worked with only one has ever had a plan for the day after the launch. This is seriously like getting married and having no idea what to do after the honeymoon.
Now, this is going to sound absolutely insane, but I planned for my book to fail to launch. I was busy at the time, and I knew that it wasn’t that big of a deal. You could equate my launch to my courthouse wedding.
I did it. I got married and went right back to work. No, seriously I did. I knew that I had the rest of my life to spend with my husband and that he would still be my husband the next day. After eight years of marriage, I would safely say that me going back to work that night had no lasting bearing on our marriage.
Just like the failure to focus on the launch of my book has not affected its success. In fact I have sold more book since I launched my book than on the day it released. My sells have increase since I started working on a case study.
Could I have achieved more reviews and sells early on?
Absolutely, but I wouldn’t have been able to work on putting Be a Better U together and a case study I am working on now that is called “60 Days to Being a Best Seller What to do After You Launch.”
So if you are like literally tens of thousands of authors who have bought into the
BULLSHIT, the rhetoric of what someone who is a bestseller but has 1000s of contacts has told you that you need to do to successfully launch a book to be a bestseller.
Price it at 99 cents, email your list, beg friends and family to buy it and leave reviews. This plan is not a one-size-fits-all plan for success.
The success or failure of your book isn’t riding on one day. Just like the success of your marriage isn’t banking on your wedding day. If you don’t plan for the day after you have failed before you started.
Publishing a book is just like with marriage it is a long term commitment.
Ashli Avalon is the author of “A Blonde’s Guide to Be A Better Marketer: For Authors Only.” and the owner of Den Enda Consulting. If you want to join the conversation follow her on Twitter at @ashliavalon use #coffewithashli for questions. They are answered live Twitter on Thursdays at 10am EST.